Summary
The role requires close collaboration with the sales team to ensure the impact and effectiveness of messages and campaigns in the field. Additionally, strong strategic thinking skills and leadership capability are essential for guiding the team to achieve optimal outcomes
About the Role
Key responsibilities:
Your responsibilities include, but are not limited to:
- Prepare content of Integrated Brand Teams.
- Define the Marketing Plan and develop the brand strategy, ensuring its implementation while carefully monitoring results to support brand growth.
- Lead the definition and execution of promotional activities in compliance with internal SOPs and the Code of Conduct.
- Lead the Brand Team with effective leadership skills, maximizing cross-functional collaboration among the broader organization supporting Marketing Head
- Identify area market insights and opportunities via customer interactions
- Executes central marketing activities as well as regional initiated marketing activities
- Identify barriers and market opportunities, providing adequate tools and removing obstacles to support the sales team and accelerate brand growth.
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory
- Collaborate with Access and Medical teams to maximize activities
Operational Management and Monitoring:
- Monitor and manage the brand’s budgets, forecasts, and expenditures, evaluating the marketing mix to assess cost-effectiveness and achieved results.
- Ensure the smooth execution of central marketing activities while maximizing the impact of locally initiated initiatives
- Track product performance and market conditions using dedicated tools, implementing corrective actions as needed to ensure alignment with business objectives.
Essential Requirements:
- Scientific or Economic Degree
- At least 3 years of previous marketing experience
- An additional previous experience in the role of sales, finance and/or consultancy will be considered a strong plus
- Previous experience in the therapeutic area will be considered a strong plus
- Operations Management and Execution.
- Italian and English on a fluent level
- Strong strategic thinking, with an ability to define long-term objectives.
- Demonstrated leadership skills, with the ability to guide cross-functional teams and drive collaboration across departments.
- An account management-oriented mindset, with a clear understanding of its principles, is a strong plus.
- Negotiation and changing management skills, coupled with excellent internal and external communication capabilities.
- A solution-oriented mindset, with the ability to identify and implement innovative strategies to remove barriers and capitalize on market opportunities
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: https://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards
Novartis is committed to building an outstanding, inclusive work environment and diverse teams' representative of the patients and communities we serve.
